Seven quick steps to resource raising
- Resource raising is a fundraising technique used to gain donations of goods and services from businesses and individuals
- Donations of goods and services could mean you don’t need to raise funds
- Our quick guide shows you how to make the most of resource raising for your charity
Step 1: Make a wish list
Write a wish list of everything your organisation needs to deliver its services. Identify which items could be obtained through a donation rather than raising money to buy them.
Step 2: Join a scrapstore
Scrapstores receive a wide range of donated goods from businesses, such as paper, card and textiles. The items are ideal for therapeutic play for children, arts and crafts projects, fundraising events and creating marketing materials.
In addition to the scrap supplies, many stores also have shops stocking discounted stationery and art and craft materials. Most stores offer low-cost annual membership, providing you with ready access to free materials.
Some stores also have non-member offers such as fill a basket for £5, fill a trolley for £10 etc. To find your local scrapstore and details of membership visit Scrapstores UK.
Step 3: Check In Kind Direct
In Kind Direct is a charity that distributes a wide range of donated items from companies to charitable organisations. It is free to join with just a fee for deliveries.
Search In Kind Direct’s website regularly for your wish list items, as there can be a fast turnover of stock.
In Kind Direct actively promotes the benefits of resource raising. Since 1997 it has delivered more than £135m worth of products, from more than 1,000 companies, to over 7,500 charities, saving charities an average of £5,000 per year.
Step 4: Create an Amazon wish list
Amazon wishlists enable you to create a list of items sold on Amazon that your organisation requires. This gives businesses and individuals the opportunity to purchase the items on your behalf.
Amazon provides other support including volunteering staff, financial donations and equipment donations. It also donates goods to In Kind Direct. Amazon in the community provides details of support available for your community activity.
Step 5: Research local businesses
Before approaching national organisations, research and reach out to potential local businesses. A local business is more likely to be motivated to provide ongoing support and many are keen to support their local community.
Create a list of potential donors, then send a short letter or email explaining what you are looking for and why.
You could also promote your project using Neighbourly, a social platform that connects community projects with companies that want to make a difference in their communities.
Once your project is matched with a company it can provide help with equipment, volunteer time and even funding.
Step 6: Contact national companies
A lot of national companies have corporate responsibility policies detailing how they will increase their positive impact in the community, and will achieve this by providing support to charitable organisations.
These companies often have corporate responsibility or community sections on their websites detailing the support they provide, and you can also contact them via phone or email to enquire about support for non-profits.
Step 7: Promote your success
Remember to ask donors how they would like you to promote their donations, as some businesses will have brand guidelines that you will be required to follow.
To encourage further donations share your success using social media and post an update on outstanding items on your wish list. Record the value of your donations to use for matching funding.