What to do if things go wrong for your charity
High profile charity, Kids Company, has closed amid intense media scrutiny over its funding and management.
Building a positive and trusted reputation for charities and voluntary organisations is critical to their success – so, what can you do if things go wrong?
In a recent article titled, How to build a reputation and what to do if something goes wrong, Alex Singleton, secretary of the Chartered Institute of Public Relations’, commented: “Let’s face it, charities have to make decisions every day that affect their reputation, especially when dealing with controversial subjects.” Singleton adds, “It’s vital to have a plan to deal with criticism and to put right anything that’s gone wrong.”
As an insurer with a long history in the voluntary and public sectors, we have seen first-hand the potential implications for reputational damage for our customers when things don’t go to plan and we can offer PR support in the event of a crisis.
Read our guide on how charities can manage reputational risks and take advantage of reputation building opportunities: “A fresh look at reputational risks for charities”.
Please contact us to see how we can support your organisation.