#YouMadeItHappen day 2019
- This year #YouMadeItHappen day is on Friday 11 October 2019
- The day is a great opportunity to take a moment to say thank you and to join in with a national day of celebration.
- Here are some ways smaller charities are planning to get involved.
Last year NCVO and partners launched #YouMadeItHappen, an awareness day on social media for charities to celebrate and thank their supporters. NCVO’s analysis showed that the day reached 5.4 million people and that almost 10,000 people on Twitter joined in.
This year the day will run again on Friday 11 October. Getting involved can be a great way to celebrate the work of your organisation. Here are some examples of charities explaining why and how they plan to get involved this year.
Last year, Carers Trust tweeted their thanks to supporters and corporate partners. This year they plan to do even more. Digital Manager Tash Dillon said: “We will be sharing a mix of photos, videos and gifs thanking our supporters and highlighting the support of corporate partners. We’ll also be sharing a video from an unpaid carer talking about how she’s been helped and the difference this has made to her life.
“Our work on this has taken about an hour of planning and a day of creating new content.
“We wouldn’t be able to do the work we do without the help of all our supporters and corporate partners. #YouMadeItHappen day gives us the chance to shout about how amazing they are and give them the big THANK YOU they deserve.
#YouMadeItHappen stands out because it’s all about the supporters. It’s not about trying to get more supporters or raise money, it’s purely thanking those who’ve helped us achieve our work and help unpaid carers get the support they need.”
Hands On London
Hands On London organise an annual event to collect unwanted coats from Londoners. They used a tweet on #YouMadeItHappen day 2018 to celebrate the volunteers who made the 8th annual #WrapUpLondon coat collection happen. Together they helped to gather 27,600 coats to help support Londoners at risk during the winter.
Jon Meech, CEO of Hands on London said: “This year we are planning to celebrate #YouMadeItHappen day by tweeting about the fantastic ways in which our 1200 volunteers help our campaign. We’ll be thanking our social media volunteers, the people who collect coats at stations, volunteers who organise coat collections at work or school and those who sort coats for distribution to our partners.
“We will also be celebrating the expanding #WrapUpFamily. Our campaign has inspired and empowered others to organise their own Wrap Up initiatives and this year there will be 15 separate Wrap Up coat collections across the country. We wouldn’t be able to make change happen without our volunteers and we want to use #YouMadeItHappen day to give our #HandsOnHeroes the recognition they deserve.”
In 2018, Midlands-based palliative care provider Compton Care used infographics to show supporters everything they had achieved over the previous 12 months.
Lydia Willetts Digital Marketing Officer said: “The campaign didn’t take too much planning. Many of the icons used within the infographic were lifted from our annual report which was published just a couple of weeks earlier. Sign off was super easy because all of the information was already in the public domain.
“The posts were well received by our followers across all of our social media channels. Personally, I think it’s really important to keep our audiences involved and up to date with what’s going on, and how their support is making a difference. I don’t want people to feel like they’re forgotten about after dropping £1 in a collection tin or leaving a bag of clothes at one of our shops. I want them to go “Wow, Compton provided over £6million worth of care to patients and their families, and I helped make that possible!”
“This year we have bigger plans to get Compton involved with the campaign and we’re hoping to make some video content to shout about even more of the achievements that are made possible by our supporters.”
Charities used lots of creative ways to say thank you last year including videos, images, gifs or just text. Here are some examples:
- Cats Protection – 15 second video which had over 4000 views.
- Playing Out – photograph of a chalk board showing stats from their year.
- Trees for Cities – beautiful image sharing six statistics.
- CLIC Sargent – eye-catching gif showing three big successes.
- Bloodwise – thread of 14 tweets.
- Women’s Aid – just a thank you.
Start preparing now
Think about how you can get the most out of it and ask yourself the following questions:
- Do you have statistics or stories about your impact which would work on social media?
- What will work best with your supporters?
- What will catch their attention?
- What will make them stop and feel good about the difference they have helped you to make?
- What images or videos do you have which you could use?
- Do you need to create something new?
Remember that the day is not about raising money or encouraging new volunteers to sign up. It is about simply saying ‘thank you’ to those who have already done something and showing them what that time and money is achieving.
Join in on Twitter, Facebook, LinkedIn and Instagram throughout the day on Friday 11 October. Use the hashtag #YouMadeItHappen.
The day is a great opportunity to take a moment to say thank you and to join in with a national day of celebration.
Photo credit: Hands On London.